Teaming Up With Sony for the Launch of Their Newest Headphones


We were honored to be invited by Sony to collaborate on the launch of their newest noise-canceling headphones, the MDR 1000X. The video features Artiphon co-founder Jacob Gordon and explores themes around how technology enables music-making and music listening.

We’re particularly intrigued by how these headphones foreshadow the future of augmented listening. The noise canceling technology of the MDR 1000x turns down the world around you, but there are also settings that can selectively let ambient sound in, even filtering for the frequencies of the human voice. To us, this is part of a future that offers more choice in how we hear the world, and how the world hears us.

Special thanks to Confidant and The Bindry for being the creative forces behind this project.